Google結構化標記要謹慎使用,免得被Google處罰2015/06/30

Google結構化標記的方式主要是告訴Google搜尋引擎來提高你的網頁的知名度.可讓消費者更清楚你的網頁資訊.

當然這結構化標記也可以出現在GOOGLE搜尋引擎結果頁面的知識圖裡如社群(Facebook,G+,公司LOGO,搜尋框等).

但如果你不正確使用Google結構化標記,就變成了一個垃圾結構化標記而導致被搜尋引擎處罰,以下是由Google搜尋控制台(原Google網站管理員工具)被處罰的訊息,想要在搜尋引擎得到知名度及排名,結構化標記也是你們要考量的部分,注意的就是要找對網路公司,不然被處罰就不好了.

如何避免被搜尋引擎結構化標記處罰

只要堅持一些規則,你就能避免掉被處罰的命運,我的建議是:
1.針對搜尋引結構化標記,我們可以先看google的指導方針https://developers.google.com/structured-data/policies

2.要注意的是結構化標記用好後,請記得用google結構化測試工具https://developers.google.com/structured-data/testing-tool/來查驗哪些是有錯誤的並且去解決問題.

3.利用google搜尋控制台(原google網站管理員工具)這份報告將會顯示你的網站結構化數據的誤差有多少

注意:假如你的網站沒有使用結構化標記,就會像以下的圖片一樣

如果你發現你的網站在搜尋引擎結果頁面排名一直往下滑或者在google搜尋控制台被標記了錯誤的訊息,那以下的這些方式應該就可以幫你解決問題,假如解決不了那就請你跟我們連絡,由我們專業人員來幫你解決.

1.先到google搜尋控制台查看哪些網頁/網址出現錯誤的訊息

2.利用搜尋引擎公認的schema.org,這個部份可能要請你們的網路公司來處理錯誤的頁面,如果你的標記是使用JSON-LD的格式,那你們可以利用這個JSON-LD測試工具http://json-ld.org/playground/index.html來做測試

3.以上把出現錯誤的訊息處理好之後請再重新提交覆議申請,你想要更了解如何提交覆議申請請至google官方網站https://support.google.com/webmasters/answer/35843?hl=en或者可以看一下以下的影片

下面是結構化標記覆議申請的範例:
Google Webmaster Team,

Example.com was hit with a manual site-wide penalty for “spammy structured markup” and has since updated schema markup implementation to align itself with Google’s guidelines and best practices. Upon investigation, we noticed that Example.com’s schema markup was very outdated and not properly implemented from a code perspective, which was the primary cause of this issue.

We have thoroughly reviewed and addressed the errors; all outdated schema markup has been removed from Example.com. Since then, Example.com has hired [SEO agency] to confirm proper alignment with Google’s guidelines by both manually reviewing the source code as well as running tests with Google’s Structured Data Testing Tool. Additionally, [SEO agency] will aid with the QA and monitoring process to avoid further issues with any new schema markup implementation on the site.

Example.com’s goal is to have a high quality website that provides value to its users and meets their needs, as this aligns with Google’s guidelines. We kindly ask that Google process this reconsideration request to remove the manual spammy structured markup penalty from Example.com. Further documentation can be provided upon request.

Thank you,
John Doe
Example.com